How We Discover Your Unique Story

At PlainJoe, A Storyland Studio, our initial focus is to uncover the essence of your unique narrative. Whether we’re master planning a 1,000-seat venue, a church campus, a 10-minute attraction, or a 100-acre theme park, every design we create builds on your distinctive story. During our StoryCircle sessions, we dedicate ourselves to understanding three pivotal elements of your narrative:

• Character: We define your “tribal” identity and delve into the psychographics/demographics of your community.
• Plot: We outline your story arc, mission, and purpose.
• Setting: We capture the unique “sense of place” shaped by your community’s influences, inspirations, and history.

These elements converge to form the “Big Idea” which guides our design decisions across multiple disciplines, providing consistency and logic to our creative process.

Spatial Storytelling

Our spatial storytelling begins with a collaborative BlueSky Workshop with you and your core stakeholders.

Drawing inspiration from Walt Disney’s “lost weekend” with Imagineering legend Herb Ryman, this engagement allows us to conceptualize and articulate the placemaking implications of your unique setting, characters, and plot.

Through intensive sessions at your current facility, we develop master plans, three-dimensional perspectives, thematic storyboards, and on-site signage and graphic concepts.

This immersive approach ensures that we fully capture and bring to life your unique DNA.

Strategic Storytelling

In our strategic storytelling, we aim to unearth and articulate the core brand story that aligns with your organization’s essence, mission, and vision.

This strategic journey fosters clarity and unity within your organization as we help articulate your identity in physical, digital, and strategic spaces.

Our approach extends beyond visual aesthetics, focusing on aligning your brand architecture with your ongoing activities to ensure every visual element authentically reflects the values and aspirations of your community.

Interactive Storytelling

Leveraging years of experience and the latest technologies, our designers and programmers excel at creating cutting-edge digital experiences.

From comprehensive website overhauls to interactive digital experiences, our development process—from wireframes to launch—ensures that each project not only meets your needs but also dynamically engages your audience, resonating deeply with them.

PlainJoe, a Storyland Studio

We are a team of grounded designers, artists, architects, strategists, specialists, and problem solvers dedicated to designing branded experiences in the faith and nonprofit sectors.

Specializing in creating brand identities, interactive experiences, architecture, and physical spaces, we connect stories, create value, and captivate audiences, ensuring that every project we undertake is not only functional but inspirational.